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Advertising, the matchmaker
Anand, Bharat N.; Shachar, Ron - In: The Rand journal of economics 42 (2011) 2, pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
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The effectiveness and targeting of television advertising
Shachar, Ron - In: Journal of economics & management strategy : JEMS 7 (1998) 3, pp. 363-396
Persistent link: https://www.econbiz.de/10001247585