The effectiveness and targeting of television advertising
Ron Shachar ; Bharat N. Anand
| Year of publication: |
1998
|
|---|---|
| Authors: | Shachar, Ron |
| Other Persons: | Anand, Bharat N. (contributor) |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 7.1998, 3, p. 363-396
|
| Subject: | Fernsehen | Television | Fernsehwerbung | Television advertising | Kosten | Costs | Informationswert | Information value | Mediennutzung | Media usage | USA | United States | 1995 |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001247585