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1995
Theorie
9
Theory
9
USA
8
United States
8
Law of property
4
Sachenrecht
4
Advertising
3
Investment bank
3
Investmentbank
3
Werbung
3
Advertising effects
2
Anreiz
2
Competition
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Fernsehwerbung
2
Film industry
2
Filmwirtschaft
2
Firm performance
2
Incentives
2
Information value
2
Informationswert
2
Media usage
2
Mediennutzung
2
Occupational qualification
2
Product differentiation
2
Produktdifferenzierung
2
Project management
2
Projektmanagement
2
Qualifikation
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Risikokapital
2
Strategic management
2
Strategisches Management
2
Television advertising
2
Unternehmenserfolg
2
Venture capital
2
Werbewirkung
2
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English
2
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Anand, Bharat N.
2
Shachar, Ron
2
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Journal of economics & management strategy : JEMS
1
The Rand journal of economics
1
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ECONIS (ZBW)
2
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1
Advertising, the matchmaker
Anand, Bharat N.
;
Shachar, Ron
- In:
The Rand journal of economics
42
(
2011
)
2
,
pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
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2
The effectiveness and targeting of television advertising
Shachar, Ron
- In:
Journal of economics & management strategy : JEMS
7
(
1998
)
3
,
pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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