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AIDS
Consumer behaviour
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Konsumentenverhalten
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South Africa
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Relationship marketing
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Südafrika
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Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Werbewirkung
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Angst
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Anxiety
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Confidence
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Corporate reputation
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Emerging economies
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Firmenimage
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Food retailing
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Ladengestaltung
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Measurement
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Messung
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National culture
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Nationalkultur
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Retail trade
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Schwellenländer
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Terblanche, Nic S.
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Terblanche-Smit, Marlize
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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2
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
3
The impact of personality differences on efficacy, attitude and behavioural intention in HIV
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Breaking new ground in theory and practice
,
(pp. 121-131)
.
2011
Persistent link: https://www.econbiz.de/10009380027
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