Dimensions of relationship marketing in business-to-business financial services
Year of publication: |
2010
|
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Authors: | Theron, Edwin ; Terblanche, Nic S. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 3, p. 383-402
|
Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Finanzdienstleistung | Financial services | Südafrika | South Africa |
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