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Abrupt disparity effect
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Marketing letters : a journal of research in marketing
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The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
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