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Improving marketing productivity: the 80/20 principle revisited
Dubinsky, Alan J.; Hansen, Richard W. - In: California management review 25 (1982) 1, pp. 96-105
Persistent link: https://www.econbiz.de/10003533321
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The sales force management audit
Dubinsky, Alan J.; Hansen, Richard W. - In: California management review 24 (1981) 2, pp. 86-95
Persistent link: https://www.econbiz.de/10003533346
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A survey of sales management practices
Dubinsky, Alan J.; Barry, Thomas E. - In: Industrial marketing management : the international … 11 (1982) 2, pp. 133-141
Persistent link: https://www.econbiz.de/10002095452