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How bad are your marketing communications?
Wills, Gordon - In: Management decision : MD 15 (1977) 3, pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
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Marketing's social dilemma
Wills, Gordon - In: European journal of marketing : EJM 8 (1974) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
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Sources of the U. K. marketing information
Wills, Gordon (ed.) - 1969
Persistent link: https://www.econbiz.de/10000575783
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Marketing in socialist societies
Wills, Gordon; Hayhurst, Roy - In: European journal of marketing : EJM 5 (1971) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10003021928
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Contemporary marketing
Wills, Gordon - 1971
Persistent link: https://www.econbiz.de/10013482078
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Organizational design for marketing futures
Hayhurst, Roy - 1972
Persistent link: https://www.econbiz.de/10013467404