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Anshen, Melvin
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing management and the decision sciences: theory and applications
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ECONIS (ZBW)
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Management science in marketing: status and prospects
Anshen, Melvin
- In:
Management science : journal of the Institute for …
2
(
1956
),
pp. 222-231
Persistent link: https://www.econbiz.de/10003470921
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Management science in marketing : status and prospects
Anshen, Melvin
- In:
Marketing management and the decision sciences: theory …
,
(pp. 3-14)
.
1971
Persistent link: https://www.econbiz.de/10001834790
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