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Absatz
Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
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United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
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Brand advocacy
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Brand equity
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Type of publication
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Article
3
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3
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Kerin, Roger A.
2
Cardozo, Richard N.
1
Mahajan, Vijay
1
Muller, Eitan
1
Ross, Ivan
1
Rudelius, William
1
Published in...
All
Business horizons
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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1
New product decisions by marketing executives : a computer-controlled experiment
Cardozo, Richard N.
;
Ross, Ivan
;
Rudelius, William
- In:
Journal of marketing
36
(
1972
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10001976320
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2
Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
Saved in:
3
Cannibalism and new product development
Kerin, Roger A.
- In:
Business horizons
21
(
1978
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
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