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Service-oriented strategies in industrial marketing
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10013400566
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Defining marketing: a market-oriented approach
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400714
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Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400715
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Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10002314508
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An applied theory for marketing industrial services
Grönroos, Christian - In: Industrial marketing management : the international … 8 (1979) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002547088
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Market-oriented management in service businesses
Grönroos, Christian - In: Liiketaloudellinen aikakauskirja 28 (1979) 4, pp. 287-299
Persistent link: https://www.econbiz.de/10002547107
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Marknadsföring av industriella tjänster
Grönroos, Christian - 1979
Persistent link: https://www.econbiz.de/10002547126
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The nature of service marketing
Grönroos, Christian - 1978
Persistent link: https://www.econbiz.de/10002547184
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Resultatinriktad företagsledning genom bättre marknadsorientering eller effektivare marknadsföring
Grönroos, Christian - In: Liiketaloudellinen aikakauskirja 30 (1981) 4, pp. 447-458
Persistent link: https://www.econbiz.de/10002547221
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Synpunkter på ekonomiskt modellbyggande
Lerviks, Alf-Erik; Grönroos, Christian; Calonius, Henrik - 1974
Persistent link: https://www.econbiz.de/10003508683