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Absatzplanung
Marktforschung
25
Marketing
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Marketingforschung
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Marketingmanagement
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Marketing management
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Strategisches Management
19
Theorie
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Vereinigte Staaten
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Organisatorischer Wandel
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Organizational change
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Dynamic capabilities
7
Dynamische Kompetenzen
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Innovation management
7
Innovationsmanagement
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Management
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Verbraucher
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Firm performance
6
Unternehmenserfolg
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Produktgestaltung
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Unternehmensplanung
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Wettbewerbsstrategie
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Consumer behaviour
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Corporate planning
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Konsumentenverhalten
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Lehrbuch
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Markenartikel
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Day, George S.
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Weitz, Barton A.
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Wensley, Robin
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Kent series in marketing
1
Review of marketing : 1981
1
Strategic marketing : planning, implementation, and control
1
West series on strategic market management
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ECONIS (ZBW)
4
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1
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
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2
Analytical approaches to strategic market planning
Day, George S.
- In:
Review of marketing : 1981
,
(pp. 89-105)
.
1981
Persistent link: https://www.econbiz.de/10002061279
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3
Strategic market analysis definition : an integrated approach
Day, George S.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 344-365)
.
1984
Persistent link: https://www.econbiz.de/10002061768
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4
Strategic marketing : planning, implementation, and control
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10013500251
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