Marketing theory with a strategic orientation
Year of publication: |
1983
|
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Authors: | Day, George S. ; Wensley, Robin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 47.1983, 4, p. 79-89
|
Subject: | Absatztheorie |
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