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Long range planning for marketing and diversification
Taylor, Bernard (contributor); Wills, Gordon (contributor) - 1971
Persistent link: https://www.econbiz.de/10000571321
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Een beslissingsondersteuningssysteem voor het alloceren van marketingmiddelen in een multiproduktonderneming
Naert, Philippe; Gyshrechts, Els; Weverbergh, Marcel - 1983
Persistent link: https://www.econbiz.de/10003070198
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Multiproduct marketing models : the state of the art
Gijsbrechts, E. - 1981
Persistent link: https://www.econbiz.de/10002439450
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Towards hierarchical linking of marketing resource allocation to market areas and product groups [Rev. vers.]
Gijsbrechts, E.; Naert, Ph. - In: International journal of research in marketing : IJRM ; … 1 (1984) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10002439777
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Entscheidungsmodelle zur integrierten Absatz- und Produktionsprogrammplanung für ein Mehrprodukt-Unternehmen
Rieper, Bernd - 1973
Persistent link: https://www.econbiz.de/10000052543