Towards hierarchical linking of marketing resource allocation to market areas and product groups [Rev. vers.]
E. Gijsbrechts and Ph. Naert
| Year of publication: |
1984
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|---|---|
| Authors: | Gijsbrechts, E. ; Naert, Ph. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 1.1984, 2, p. 97-116
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| Subject: | Unternehmung internationale | Produktion Mehrproduktenfertigung | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002439777