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Der Entscheidungsprozeß als Bestandteil der industriellen Absatzplanung
Pressel, Kurt - 1965
Persistent link: https://www.econbiz.de/10000132563
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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
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Decision theory in market planning and research
Green, Paul E. - In: Models, measurement and marketing : a special project …, (pp. 171-197). 1965
Persistent link: https://www.econbiz.de/10002539540
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Planning in marketing : a selected bibliography
Massy, William F. - 1962
Persistent link: https://www.econbiz.de/10002429555