Marketing management : analysis, planning, and control
Year of publication: |
1967
|
---|---|
Authors: | Kotler, Philip |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Absatzplanung | Betriebswirtschaftliche Entscheidungen | Marketing | Marketingmanagement | Marketing management | Controlling | Management control | USA | United States |
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