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~subject:"Absatzplanung"
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Marketing : the core
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Absatzplanung
Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand equity
1
Brand names
1
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Book / Working Paper
2
Language
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English
2
Author
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Kerin, Roger A.
2
Peterson, Robert A.
2
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ECONIS (ZBW)
2
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1
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
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2
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000083235
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