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Legitimating product managers' authority in complex organizations
Sekiguchi, Harold S. - 1971
Persistent link: https://www.econbiz.de/10000324261
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Sortimentsgestaltung und Rationalisierung in Industriekombinaten
Gabler, Ursula - In: Wirtschaftswissenschaft 31 (1983) 7, pp. 1019-1034
Persistent link: https://www.econbiz.de/10002184848
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Marketing succes through differentiation, of anything
Levitt, Theodore - In: Harvard business review : HBR 58 (1980) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10002370460
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Towards a product group marketing resource allocation model
Gijsbrechts, E.; Naert, Ph. - 1982
Persistent link: https://www.econbiz.de/10002439624
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Cost implications of diversified distribution outlets for purchased farm inputs
Anderson, Dale G.; Helgeson, Delmer L. - In: Nebraska journal of economics and business : NJEB 13 (1974) 3, pp. 19-33
Persistent link: https://www.econbiz.de/10001834473
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Factors affecting the distribution of product and geography influence in marketing decision making for the multinational firm
Bryant, Mary Lou - 1973
Persistent link: https://www.econbiz.de/10001957431
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Corporate power and the mismarketing of Urban Development. Boise cascade recreation communities
Boschken, Herman Luther - 1974
Persistent link: https://www.econbiz.de/10000557279
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The marketing mode : pathways to corporate growth
Levitt, Theodore - 1969
Persistent link: https://www.econbiz.de/10000570267
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Small business marketing : a selected and annotated bibliography
Brannen, William H. - 1978
Persistent link: https://www.econbiz.de/10000053085