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Marketing information systems, the problem of system usage
Schewe, Charles D. - In: Marketing information systems : selected readings, (pp. 57-59). 1976
Persistent link: https://www.econbiz.de/10002741032
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Competittive position effects and market share: an exploratory investigation
Varadarajan, P.; Dillon, William R. - In: Journal of business research : JBR 9 (1981) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10003528336
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Intensive growth strategies : a closer examination
Varadarajan, Poondi; Dillon, William R. - In: Journal of business research : JBR 10 (1982) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10002944716
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Marketing information systems : selected readings
Schewe, Charles D. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000050736