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General theories and the fundamental explananda of marketing
Hunt, Shelby D. - In: Journal of marketing 47 (1983) 4, pp. 9-17
Persistent link: https://www.econbiz.de/10003050065
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. - 1983
Persistent link: https://www.econbiz.de/10000055295
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Alderson's general theory of marketing : a formalization
Hunt, Shelby D.; Muncy, James A.; Ray, Nina M. - In: Review of marketing : 1981, (pp. 267-272). 1981
Persistent link: https://www.econbiz.de/10003050060
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The macromarketing/micromarketing dichtomy : a taxonomical model
Hunt, Shelby D.; Burnett, John J. - In: Journal of marketing 46 (1982) 3, pp. 11-26
Persistent link: https://www.econbiz.de/10003050066