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Some observations on the "state of the art" of marketing theory
Lazer, William - In: Business review 24 (1965) 3, pp. 11-20
Persistent link: https://www.econbiz.de/10002352540
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The role of models in marketing
Lazer, William - In: Journal of marketing 26 (1962) 2, pp. 9-14
Persistent link: https://www.econbiz.de/10002352601
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Marketing management : a systems perspective
Lazer, William - 1971
Persistent link: https://www.econbiz.de/10000576369