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Absatzweg
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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USA
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United States
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Internet marketing
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Online-Marketing
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Advertising
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Advertising effects
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Beziehungsmarketing
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Brand management
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Online retailing
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Online-Handel
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Relationship marketing
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Werbewirkung
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Brand image
4
Lieferantenmanagement
4
Markenführung
4
Markenimage
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
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Age group
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Altersgruppe
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Brand
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Consumer behavior
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Creativity
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Dienstleistungsqualität
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Kreativität
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Markenartikel
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Motivation
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Productivity
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Werbung
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Behavioral economics
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English
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Lumpkin, James R.
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Pelton, Lou E.
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Strutton, David
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USB Cologne (EcoSocSci)
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Marketing channels : a relationship management approach
Pelton, Lou E.
;
Strutton, David
;
Lumpkin, James R.
-
1997
Persistent link: https://www.econbiz.de/10004325469
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Marketing channels : a relationship management approach
Pelton, Lou E.
;
Strutton, David
;
Lumpkin, James R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004484618
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