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Absorptive capacity
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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