Exploring managerial perceptions of place brand associations in the US Deep South
Year of publication: |
2016
|
---|---|
Authors: | Zavattaro, Staci M. |
Published in: |
International Journal of Culture, Tourism and Hospitality Research. - Emerald Group Publishing Limited, ISSN 1750-6190, ZDB-ID 2276899-3. - Vol. 10.2016, 1, p. 53-69
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | USA | Place marketing | Place branding | Participation | Negative brand image | Local governance | Quangos |
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