"This book demonstrates how mixed methods research designs can address a wide array of scientific questions across … disciplines by focusing on essential concepts and methods for a hybrid approach to quantitative and qualitative research methods …

Francis Bacon, pioneer of the scientific method, noted in one of his aphorisms that “human understanding is of its own … research. We provide suggestions for reducing mistaken inference …

What is research? Introduction -- Beginning your research -- The basic idea -- Managing the research project … -- Choosing the research topic -- Defining your research perspectives -- Producing your project -- Doing your literature review …

"Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book … ultimately improve the accuracy and authenticity of research ventures. Providing crucial insight from highly regarded business … business research on its reliability, validity and rigour. - understanding the utilisation of data and digital technologies in …

Section 1. What is research? -- Section 2. Beginning your research -- Section 3. Producing your project -- Section 4 … research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end …