Clow, Kenneth E.; Stevens, Robert E.; McConkey, C. William - In: Journal of Services Marketing 23 (2009) 2, pp. 124-131
Purpose – The purpose of this study is to examine the attitude of accountants towards advertising and to investigate changes in attitude that may have occurred between 1993 and 2004. Design/methodology/approach – Data were collected from accountants using a mail survey approach in 1993 and...
