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Purpose – The purpose of this paper is to illustrate how qualitative data may be analysed using a method that can be considered as rigorous/scientific as any statistical analysis of quantitative data. Design/methodology/approach – An artificial neural network programme CATPAC II™ was used...
Persistent link: https://www.econbiz.de/10009366077
Purpose – The purpose of this paper is to illustrate how qualitative data may be analysed using a method that can be considered as rigorous/scientific as any statistical analysis of quantitative data. Design/methodology/approach – An artificial neural network programme CATPAC II™ was used...
Persistent link: https://www.econbiz.de/10014987880