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Bewertung - spezifische Probleme der Werttreiber von Film- und Medienunternehmen
Küting, Karlheinz; Zwirner, Christina - In: Handbuch Medienmanagement : mit 46 Tabellen, (pp. 919-939). 2006
Persistent link: https://www.econbiz.de/10003281658
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Bewertung von Medienunternehmen
Ulrich, Karl - In: Branchenorientierte Unternehmensbewertung, (pp. 59-73). 2007
Persistent link: https://www.econbiz.de/10003511951
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Le nuove forme della comunicazione
Coletti, M.; Facca, M.; Iacci, P.; Vinciguerra, M. - 1992
Persistent link: https://www.econbiz.de/10000886345
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Fattori critici di successo delle televisioni nazionali europee nel mercato degli anni '90
Spitz, Markus - 1993
Persistent link: https://www.econbiz.de/10000872714
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The journal of media economics
Philadelphia, Pa. : Routledge; anfangs: Fullerton, Calif.; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000502254
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Who owns the media? : concentration of ownership in the mass communications industry
Compaine, Benjamin (contributor);  … - 1982 - 2nd ed., completely rev. and expanded
Persistent link: https://www.econbiz.de/10000331352
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The long tail and its implications for media audience measurement
McDonald, Scott - In: Journal of advertising research 48 (2008) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10003768724
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The media economy
Albarran, Alan B. - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003782805
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New media, branding and global sports sponsorship
Santomier, James - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 15-28
Persistent link: https://www.econbiz.de/10003788526