Mele, Cristina; Della Corte, Valentina - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 192-213
In this paper the authors apply a meta-theory analysis to compare two theoretical approaches: the resource-based view (RBV) and service-dominant logic (S-D logic). The comparison is based on three aspects: 1. a general profile; 2. the role of resources; 3. the conceptualisation of value. The...
