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In God we hope, in ads we believe : the influence of religion on hope, perceived ad credibility, and purchase behavior
Sarofim, Samer
;
Cabano, Frank G.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 391-404
Persistent link: https://www.econbiz.de/10011930052
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