In God we hope, in ads we believe : the influence of religion on hope, perceived ad credibility, and purchase behavior
Samer Sarofim, Frank G. Cabano
| Year of publication: |
September 2018
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|---|---|
| Authors: | Sarofim, Samer ; Cabano, Frank G. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 391-404
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| Subject: | Religiosity | Hope | Advertising | Ad credibility | Purchase intentions | Religion | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Werbung | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9469-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930052