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Persistent link: https://www.econbiz.de/10011806362
Purpose This paper aims to explore co-design as a method for actively involving young consumers in the design of an alcohol education program that utilizes an interactive Virtual Reality (VR) component. Design/methodology/approach Dietrich et al. (2017) six-step framework was applied to a...
Persistent link: https://www.econbiz.de/10015044606