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Advergames
Consumer behaviour
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Relationship marketing
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Beziehungsmarketing
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Brand image
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Brand management
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Markenführung
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Markenimage
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Dienstleistungsqualität
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Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Brand
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Computerspiel
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Markenartikel
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Video game
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Advertising effects
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Werbewirkung
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Beschwerdemanagement
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Complaint management
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Viral marketing
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Virales Marketing
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Werbung
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Cognition
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Dienstleistungssektor
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Emotion
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Game theory
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India
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Indien
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Kognition
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Online retailing
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Online-Handel
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Sreejesh, S.
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Vashisht, Devika
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Journal of Indian business research
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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