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~subject:"Aufsatzsammlung"
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Data Mining - Ein einführender...
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Aufsatzsammlung
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Kotler, Philip
86
Meffert, Heribert
34
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33
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31
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26
Rausser, Gordon C.
26
Kerin, Roger A.
24
Kirchgeorg, Manfred
23
Keller, Kevin Lane
22
Armstrong, Gary
21
Baker, Michael John
19
Hartley, Steven W.
19
Peter, Jerome Paul
19
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16
Tomczak, Torsten
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15
Armstrong, JS
14
Burmann, Christoph
14
Donnelly, James H.
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Koschnick, Wolfgang J.
14
Belz, Christian
13
Piercy, Nigel
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Unger, Fritz
13
Doyle, Peter
12
Kleinaltenkamp, Michael
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Reinecke, Sven
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Rudelius, William
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Sheth, Jagdish N.
12
Backhaus, Klaus
11
Vrontis, Demetris
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Ahlert, Dieter
10
Bauer, Hans H.
10
Huber, Frank
10
Rennhak, Carsten
10
Aaker, David A.
9
Fuchs, Wolfgang
9
Herstatt, Cornelius
9
Jayne, Thomas S.
9
Kitchen, Philip J.
9
Levinson, Jay Conrad
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Department of Agricultural and Resource Economics, University of California-Berkeley
47
American Marketing Association
41
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Department of Agricultural, Food and Resource Economics, Michigan State University
24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
Springer Fachmedien Wiesbaden
22
International Labour Organization (ILO), United Nations
19
University of Western Sydney
19
EconWPA
17
eSocialSciences
15
Agricultural and Applied Economics Association - AAEA
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Technische Universität <Braunschweig> / Institut für Marketing
12
OECD
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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United States Department of Agriculture, National Animal Health Monitoring System
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9
College of Law and Business
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Economic and Social Commission for Asia and the Pacific (ESCAP), United Nations
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Center for Tobacco Control Research and Education, UC San Francisco
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7
Economics Research, World Bank Group
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NetLibrary, Inc
7
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Princeton University Press
6
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
6
Technische Universität Braunschweig / Institut für Marketing
6
Tilburg University, School of Economics and Management
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
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Management Science
124
SpringerLink / Bücher
78
Journal of business research : JBR
60
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Industrial marketing management : the international journal for industrial and high-tech firms
53
MPRA Paper
40
Journal of marketing management : MM
36
Lehrbuch
33
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Journal of strategic marketing
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28
European journal of marketing : EJM
25
Ovidius University Annals, Economic Sciences Series
25
Springer eBook Collection
25
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
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Marketing theory
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
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ILO Working Papers
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft
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Journal of macromarketing
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Annals of marketing-mba
17
International journal of islamic marketing and branding
17
Journal of business-to-business marketing
17
Journal of historical research in marketing
17
Annals of Faculty of Economics
16
CUDARE Working Paper Series
16
Cogent business & management
16
General Economics and Teaching
16
Journal of Business Ethics
16
Journal of Islamic marketing : JIMA
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management & Marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
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ECONIS (ZBW)
4,552
RePEc
1,269
USB Cologne (EcoSocSci)
644
USB Cologne (business full texts)
162
BASE
138
EconStor
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10
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date (oldest first)
1
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
2
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
3
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
4
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
5
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
6
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
7
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
8
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
Saved in:
9
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
10
Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina
;
Meghişan, Gheorghe
-
2021
Persistent link: https://www.econbiz.de/10013254539
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