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~subject:"Advertising"
~subject:"Aufsatzsammlung"
~subject:"Social Web"
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Data Mining - Ein einführender...
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Fritz, Wolfgang
27
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25
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Armstrong, JS
14
Pepels, Werner
13
Belz, Christian
12
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9
Perloff, Jeffrey M
9
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8
Jabbar, Mohammad A.
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8
Schoder, Detlef
8
Sidorchuk, Сидорчук Роман Роальдович
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Stremersch, Stefan
8
Wetzels, Martin
8
Botzenhardt, Florian
7
Eliaz, Kfir
7
Just, Richard E.
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Karp, Larry
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Kitchen, Philip J.
7
Odekerken-Schröder, Gaby
7
Reinecke, Sven
7
Rennhak, Carsten
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Spiegler, Ran
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Tomczak, Torsten
7
Tschirley, David L.
7
Volle, Pierre
7
Woodside, Arch G.
7
Baker, Michael John
6
Bergmann, Gustav
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Ferdinand, Hans-Michael
6
Franses, Philip Hans
6
Lim, Weng Marc
6
Nagy, Szabolcs
6
Odekerken- Schröder, Gaby
6
Scott, David Meerman
6
Thrassou, Alkis
6
Vrontis, Demetris
6
Bloemer, Josée
5
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Department of Agricultural and Resource Economics, University of California-Berkeley
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Department of Agricultural, Food and Resource Economics, Michigan State University
24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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International Labour Organization (ILO), United Nations
19
University of Western Sydney
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EconWPA
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American Marketing Association
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eSocialSciences
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Agricultural and Applied Economics Association - AAEA
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Technische Universität <Braunschweig> / Institut für Marketing
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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United States Department of Agriculture, National Animal Health Monitoring System
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Economic and Social Commission for Asia and the Pacific (ESCAP), United Nations
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Princeton University Press
6
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
6
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6
Tilburg University, School of Economics and Management
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
5
Rural Development Program, Department of Agriculture
5
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
4
Erasmus University Rotterdam, Econometric Institute
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Annals of Faculty of Economics
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General Economics and Teaching
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Journal of Business Ethics
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Management & Marketing
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Technological forecasting & social change : an international journal
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International journal of consumer studies
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Journal of marketing education : JME
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Romanian Statistical Review Supplement
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
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Journal of travel and tourism marketing
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European research studies
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Journal of historical research in marketing
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Revista de Marketing Online (Journal of Online Marketing)
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Business history
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World Review of Entrepreneurship, Management and Sustainable Development
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Cogent business & management
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Food Security Collaborative Policy Briefs
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International journal of business information systems : IJBIS
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International journal of technology marketing : IJTMkt
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Journal of Agricultural and Applied Economics
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
530
USB Cologne (business full texts)
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BASE
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1
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
2
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
3
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
4
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
5
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
6
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
7
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
8
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
Saved in:
9
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
10
Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina
;
Meghişan, Gheorghe
-
2021
Persistent link: https://www.econbiz.de/10013254539
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