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~subject:"Advertising"
~subject:"Aufsatzsammlung"
~subject:"marketing"
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Data Mining - Ein einführender...
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Aufsatzsammlung
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Fritz, Wolfgang
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Department of Agricultural and Resource Economics, University of California-Berkeley
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24
Graduate School of Business and Economics (GSBE), School of Business and Economics
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HAL
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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Rural Development Program, Department of Agriculture
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Springer Fachmedien Wiesbaden
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Erasmus University Rotterdam, Econometric Institute
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Management Science
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General Economics and Teaching
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Management & Marketing
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SpringerLink / Bücher
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World Review of Entrepreneurship, Management and Sustainable Development
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Food Security Collaborative Policy Briefs
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Journal of Agricultural and Applied Economics
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Marketing theory
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International journal of technology marketing : IJTMkt
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The AMFITEATRU ECONOMIC journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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USB Cologne (EcoSocSci)
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BASE
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1
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
2
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
3
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
4
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
5
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
6
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
7
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
Saved in:
8
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
9
Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina
;
Meghişan, Gheorghe
-
2021
Persistent link: https://www.econbiz.de/10013254539
Saved in:
10
Build the customer-centric organisation : using data and analytics to accelerate competitive advantage
Gilchrist, Sheri
- In:
Journal of digital banking
1
(
2016/2017
)
3
,
pp. 240-248
Persistent link: https://www.econbiz.de/10011639231
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