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Knowledge discovery and data mining

Bramer, Max A. (contributor) - 1999

Persistent link: https://www.econbiz.de/10004557483

Handbuch data mining im Marketing : knowledge discovery in Marketing databases

Hippner, Hajo (contributor) - 2001 - 1. Aufl.

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Knowledge management in fuzzy databases : with 26 tables

Pons, Olga (contributor) - 2000

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Boosting the accuracy of hedonic pricing models

Kagie, Martijn; van Wezel, van Wezel, M.C.; Potharst, … - Faculteit der Economische Wetenschappen, Erasmus … - 2005

Hedonic pricing models attempt to model a relationship between object attributes and the object's price. Traditional hedonic pricing models are often parametric models that suffer from misspecification. In this paper we create these models by means of boosted CART models. The method is explained...

Persistent link: https://www.econbiz.de/10010731892

Boosting the accuracy of hedonic pricing models

Wezel, M.C. van; Kagie, M.; Potharst, R. - Erasmus University Rotterdam, Econometric Institute - 2005

Persistent link: https://www.econbiz.de/10005000463

Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior

Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910

Persistent link: https://www.econbiz.de/10011612498

Analysing customers reactions on social media promotional campaigns : a text-mining approach

Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99

Persistent link: https://www.econbiz.de/10012161085

Vungle Inc. improves monetization using big data analytics

De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 5, pp. 454-466

Persistent link: https://www.econbiz.de/10011762987

Big data based decision making for the selection of celebrity advertising model : a Korean case

Woo, Mina; Kim, Jinwha; Lim, Gyoo Gun - In: International journal of operations and quantitative … 24 (2018) 2, pp. 153-172

Persistent link: https://www.econbiz.de/10011932889

Inducing customers to try new goods

Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146

Persistent link: https://www.econbiz.de/10010375280