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~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~subject:"Viral marketing"
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Markenimage - Konzeptualisieru...
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Advertising
Customer satisfaction
Firmenimage
Viral marketing
Markenimage
10,960
Brand image
10,712
Markenführung
7,033
Brand management
7,030
Konsumentenverhalten
6,561
Consumer behaviour
6,560
Brand
3,279
Markenartikel
3,256
Relationship marketing
1,863
Beziehungsmarketing
1,862
Social Web
980
Social web
980
Werbewirkung
975
Advertising effects
972
Online-Marketing
898
Internet marketing
888
Designation of origin
874
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874
Tourism marketing
742
Tourismusmarketing
742
Kundenzufriedenheit
655
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598
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597
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595
Destinationsmanagement
595
Corporate reputation
491
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490
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465
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457
Urlaubsverhalten
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Werbung
447
Persönlichkeitspsychologie
424
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423
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422
Virales Marketing
418
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284
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206
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24
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7
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3
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1,814
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68
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3
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1
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Han, Heesup
12
Melewar, T. C.
11
Foroudi, Pantea
10
Huber, Frank
9
Loureiro, Sandra Maria Correia
9
Bang, Nguyen
8
Gierl, Heribert
7
Sreejesh, S.
7
Usman, Osly
7
Becker, Kip
6
De Chernatony, Leslie
6
Dennis, Charles
6
Gil Saura, Irene
6
Iglesias, Oriol
6
Wong, IpKin Anthony
6
Yu, Jongsik
6
Augusto, Mário Gomes
5
Berger, Jonah
5
Foroudi, Mohammad Mahdi
5
Hwang, Jinsoo
5
Khan, Imran
5
Kim, Eunice
5
Rather, Raouf Ahmad
5
Romaniuk, Jenni
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Wallace, Elaine
5
Ahn, Jiseon
4
Assaker, Guy
4
Bang Nguyen Viet
4
Bilgihan, Anil
4
Brandão, Amélia Maria Pinto da Cunha
4
Buil, Isabel
4
Chahal, Hardeep
4
Chua, Bee-Lia
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Fatma, Mobin
4
Fetscherin, Marc
4
Guzman, Francisco
4
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IGI Global
2
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1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Universität Mannheim
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
83
Journal of retailing and consumer services
57
The journal of product & brand management
50
The journal of brand management : an international journal
42
International journal of hospitality management
30
Journal of marketing communications
30
Journal of travel and tourism marketing
29
Asia Pacific journal of marketing and logistics
21
International journal of advertising : the review of marketing communications
21
International journal of internet marketing and advertising : IJIMA
21
Psychology & marketing
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of hospitality marketing & management
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising research
16
Marketing intelligence & planning
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of contemporary hospitality management
13
Journal of vacation marketing
13
Tourism management : research, policies, practice
13
Cogent business & management
12
Journal of business ethics : JOBE
12
Journal of strategic marketing
12
The journal of consumer marketing
12
Journal of Islamic marketing
11
Corporate reputation review : an international journal
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of destination marketing & management
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International journal of consumer studies
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of technology marketing : IJTMkt
8
Journal of Asian finance, economics and business : JAFEB
8
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ECONIS (ZBW)
1,884
USB Cologne (EcoSocSci)
3
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11
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
Saved in:
12
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
13
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
14
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
15
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
16
Soziales Engagement von Unternehmen : Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert
Matthes, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788280
Saved in:
17
Werbewirksame Namen leicht gemacht : so finden Sie die besten Namen für Ihre Produkte, Unternehmen und Websites
Schaffer, Joachim
-
2009
Persistent link: https://www.econbiz.de/10003788298
Saved in:
18
Das Management negativer Kommunikation aus Marketingsicht : Unternehmen im Fokus ; Ursachen, Verstärker und Handlungsmöglichkeiten
Wanner, Franz
-
2008
Persistent link: https://www.econbiz.de/10003780545
Saved in:
19
Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2006
Persistent link: https://www.econbiz.de/10003323045
Saved in:
20
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
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