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~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
~subject:"Viral marketing"
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Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
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2
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
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3
The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel
;
Fandos, Carmina
;
Flavián Blanco, Carlos
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
Saved in:
4
The impact of destination source credibility on destination satisfaction : the mediating effects of destination attachment and destination image
Veasna, Sou
;
Wu, Wann-Yih
;
Huang, Chu-hsin
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 511-526
Persistent link: https://www.econbiz.de/10009736147
Saved in:
5
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
6
Destination image, tourist satisfaction and destination loyalty : a case study of Hue, Vietnam
Tran, Thi Ngoc Lien
-
2015
Persistent link: https://www.econbiz.de/10012166021
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