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Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 263-277). 2012
Persistent link: https://www.econbiz.de/10009553519
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Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao; Liu, Fangyi; Fang, Cheng-hsi; Lin, Tom M. Y. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
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The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel; Fandos, Carmina; Flavián Blanco, Carlos - In: Journal of food products marketing 15 (2009) 1, pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
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The impact of destination source credibility on destination satisfaction : the mediating effects of destination attachment and destination image
Veasna, Sou; Wu, Wann-Yih; Huang, Chu-hsin - In: Tourism management : research, policies, practice 36 (2013), pp. 511-526
Persistent link: https://www.econbiz.de/10009736147
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Managing i-branding to create brand equity
Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
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Destination image, tourist satisfaction and destination loyalty : a case study of Hue, Vietnam
Tran, Thi Ngoc Lien - 2015
Persistent link: https://www.econbiz.de/10012166021