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~subject:"Advertising"
~subject:"Großbritannien"
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Advertising
Großbritannien
Fernsehen
1,990
Television
1,388
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
Broadcast
184
United States
182
Fernsehprogramm
161
Television programme
140
Rundfunkpolitik
138
Broadcasting policy
127
Theorie
126
Mediennutzung
123
Werbung
121
Media usage
120
Theory
120
Internet
114
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
97
Film industry
96
Media industries
94
Mediensektor
94
Consumer behaviour
91
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91
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91
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89
Aufsatzsammlung
88
Welt
84
Wettbewerb
84
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82
Konsumentenverhalten
78
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78
Competition
70
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64
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English
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19
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13
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4
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1
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Anderson, Simon P.
4
Bursztyn, Leonardo
4
Cantoni, Davide
4
Coate, Stephen
4
Moshary, Sarah
4
Song, Jihong
4
Bellman, Steven
3
Collins, Richard
3
Gunter, Barrie
3
Soni, Pavleen
3
Varan, Duane
3
Vohra, Jyoti
3
Wilbur, Kenneth C.
3
Baker, Matthew J.
2
Beal, Virginia
2
Briggs, Asa
2
Brown, Allan
2
Elbing, Sabine
2
Garnham, Nicholas
2
George, Lisa M.
2
Guitart, Ivan A.
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Holznagel, Bernd
2
Kind, Hans Jarle
2
Li, Minghao
2
Li, Wen
2
Locksley, Gareth
2
MacAleer, Jill L.
2
Nilssen, Tore
2
Okuyama, Naoko
2
Paulu, Burton
2
Romaniuk, Jenni
2
Roson, Roberto
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Sun, Tao
2
Wang, Qingbin
2
Zou, Yang
2
Abō, Tetsuo
1
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Großbritannien / Office of Communications
3
Dipartimento di Economia, Università Ca' Foscari Venezia
2
National Bureau of Economic Research
2
British Broadcasting Corporation
1
C.E.P.R. Discussion Papers
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Department of Economics, Hunter College
1
Direktorenkonferenz der Landesmedienanstalten
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Commission on Industrial Relations
1
Great Britain / Interim Action Committee on the Film Industry
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Department of Trade and Industry
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
Tilburg University, School of Economics and Management
1
Universität Duisburg <1980-2002>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Marketing Intelligence & Planning
4
European Journal of Marketing
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Strategic Direction
3
The economic journal : the journal of the Royal Economic Society
3
Young Consumers
3
Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
2
Journal of marketing research : JMR
2
Journal of sports economics
2
NBER Working Paper
2
NBER working paper series
2
Qualitative Market Research: An International Journal
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Working Papers / Dipartimento di Economia, Università Ca' Foscari Venezia
2
Working paper / National Bureau of Economic Research, Inc.
2
A blueprint book
1
Acamedia research monograph
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Annals of the Institute of Social Science
1
Applied economics letters
1
Asian economic journal : journal of the East Asian Economic Association
1
Business history review
1
CEPR Discussion Papers
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CIE discussion papers
1
Cmnd.
1
Corporate Communications: An International Journal
1
Discussion Papers in Economics
1
Discussion paper / Institute of Social and Economic Research
1
EUI working paper / MWP
1
Economic history working papers / LSE, Economic History Department
1
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Source
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ECONIS (ZBW)
142
USB Cologne (EcoSocSci)
27
Other ZBW resources
22
RePEc
8
EconStor
2
BASE
1
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1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
6
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
7
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
8
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
9
Choice by cable : the economics of a new era in
television
Veljanovski, Cento G.
;
Veljanovski, Cento G.
;
Bishop, …
-
1983
Persistent link: https://www.econbiz.de/10000000011
Saved in:
10
Televisiomainonta ja ohjelmaympäristö : tutkimus ohjelmaympäristön ja katsojan sitoutuneisuuden vaikutuksesta asenteisiin
Valkeinen, Hanna
;
Valsta, Leni
-
1992
Persistent link: https://www.econbiz.de/10000835501
Saved in:
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