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~subject:"Advertising"
~type:"book"
~type_genre:"Bibliographie"
~type_genre:"Bibliography included"
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Advertising
Ökonometrisches Modell
115
Theorie
103
Theory
102
Werbung
92
Deutschland
57
Germany
56
Econometric model
29
United States
29
USA
27
Marketing
21
Ökonometrie
19
Brand name products
18
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17
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12
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11
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11
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10
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10
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10
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10
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Bibliography included
Graue Literatur
766
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766
Working Paper
616
Arbeitspapier
589
Hochschulschrift
223
Collection of articles of several authors
183
Sammelwerk
183
Thesis
183
Aufsatzsammlung
100
Lehrbuch
100
Textbook
92
Konferenzschrift
85
Bibliografie enthalten
54
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41
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38
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38
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27
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27
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24
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24
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23
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21
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19
Handbuch
19
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19
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19
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17
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16
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16
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16
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12
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11
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10
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10
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49
English
46
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Bruhn, Manfred
3
Kroeber-Riel, Werner
3
Arens, William F.
2
Deimel, Klaus
2
Esch, Franz-Rudolf
2
Jugenheimer, Donald W.
2
Kelley, Larry D.
2
Kloss, Ingomar
2
Leiss, William
2
Roman, Kenneth
2
Schaefer, David H.
2
Schürmann, Uwe
2
Werner, Brigitte
2
Ahluwalia, Raunica
1
Alozie, Emmanuel C.
1
Altstiel, Tom
1
Baack, Donald
1
Bamler, Gunther
1
Barth, Klaus
1
Bau, Axel
1
Brown, Elspeth H.
1
Bullmore, Jeremy
1
Clow, Kenneth E.
1
Cook, Guy
1
Cooper, Alan
1
Cuno, Steve
1
Donnerstag, Joachim
1
Erdtmann, Stefan L.
1
Felton, George
1
Geppert, Kurt
1
Grow, Jean
1
Hartwig, Stefan
1
Haucap, Justus
1
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1
Henthorn, Cynthia Lee
1
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1
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Israel, Doron
1
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Europäische Hochschulschriften / 5
4
Schriften zu Marketing und Management
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Gabler Edition Wissenschaft
2
Konsum und Verhalten
2
Wirtschaftswissenschaftliche Beiträge
2
Basler Schriften zum Marketing
1
Beiträge zum Produkt-Marketing
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Black studies
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Böhlau-Studien-Bücher / Grundlagen des Studiums
1
DUV: Wirtschaftswissenschaft
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Heidelberger Fachbücher für Praxis und Studium
1
Kohlhammer Edition Marketing
1
Kohlhammer-Edition Marketing
1
Mitteilungen des Instituts für Asienkunde, Hamburg
1
Quellen und Studien zur Geschichte der Pharmazie
1
Schriften zum Investitionsgütermarketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Steuer, Wirtschaft und Recht : SWR
1
Studien zur Dynamik der Wirtschaftsstruktur : SDW
1
Studies in African economic and social development
1
WiSo-Lehr- und -Handbücher
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ECONIS (ZBW)
54
USB Cologne (EcoSocSci)
42
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51
Food is love : food
advertising
and gender roles in modern America
Parkin, Katherine J.
-
2006
Persistent link: https://www.econbiz.de/10004866499
Saved in:
52
Cultures of commerce : representation and American business culture, 1877 - 1960
Brown, Elspeth H.
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004866889
Saved in:
53
When ads work : new proof that
advertising
triggers sales
Jones, John Philip
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10004873793
Saved in:
54
Advertising
account planning : a practical guide
Kelley, Larry D.
;
Jugenheimer, Donald W.
-
2006
Persistent link: https://www.econbiz.de/10004876428
Saved in:
55
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
-
2007
-
internat. ed.
Persistent link: https://www.econbiz.de/10004877207
Saved in:
56
Global marketing and
advertising
: understanding cultural paradoxes
Mooij, Marieke K. de
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004831890
Saved in:
57
Creativity and space : labour and the restructuring of the German
advertising
industry
Thiel, Joachim
-
2005
Persistent link: https://www.econbiz.de/10004832342
Saved in:
58
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
59
Peddling poison : the tobacco industry and kids
Snell, Clete
-
2005
Persistent link: https://www.econbiz.de/10004837554
Saved in:
60
Advertising
: concept and copy
Felton, George
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004845271
Saved in:
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