A reader in marketing communications
ed. by Philip J. Kitchen ...
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Kitchen, Philip J. (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Communication in marketing | Marketing | Advertising | Kommunikationsstrategie | Aufsatzsammlung | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 273 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-415-35648-2 ; 0-415-35649-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004833119