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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Advertising, society and consumer culture
Hovland, Roxanne; Wolburg, Joyce M. - 2010
Persistent link: https://www.econbiz.de/10003908723
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Passenger preferences and airliens' advertising
Holstius, Karin - 1984
Persistent link: https://www.econbiz.de/10003580446
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Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10003555085
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Advertising and the consumer
Whyte jr., William H. - In: Consumer problems : Proceedings of an institute …, (pp. 14-22). 19XX
Persistent link: https://www.econbiz.de/10003014540
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Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa - 2004
Persistent link: https://www.econbiz.de/10001945406
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Advertising message impact on consumers : how to enhance positive affect
Ford, John B. - In: Journal of advertising research 62 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10013186351