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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar; Bhatnagar, Namita - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A. - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
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Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.; Tapsell, Linda; Andrews, Kelly L.; … - In: Australasian marketing journal 17 (2009) 4, pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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The nature and framing of gambling consequences in advertising
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 68 (2015) 10, pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
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Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452