Za zdorovye! : Soviet health posters as social advertising
Karen F. A. Fox
| Year of publication: |
2009
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|---|---|
| Authors: | Fox, Karen F. A. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 1, p. 74-90
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| Subject: | Gesundheitspolitik | Health policy | Gesundheitsmarketing | Health care marketing | Social Marketing | Social marketing | Werbung | Advertising | Sowjetunion | USSR | 1920-1990 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818767