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Advertising
Marketing
31,411
Oligopol
8,527
Theorie
8,402
Theory
8,191
Oligopoly
8,050
Marketingmanagement
3,601
Marketing management
3,381
marketing
2,596
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2,579
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2,270
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2,007
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1,875
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1,772
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1,239
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1,208
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1,132
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1,106
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1,019
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991
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947
Beziehungsmarketing
921
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904
Competition
902
Economics
860
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829
Marketing theory
822
Duopol
810
Duopoly
794
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779
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9
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9
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8
Erickson, Gary M.
6
Kuhn, Michael
6
Boenigk, Michael
5
Brekke, Kurt R.
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Collins, Thomas L.
4
Galeotti, Andrea
4
Golan, Amos
4
Hackley, Christopher E.
4
Halbheer, Daniel
4
Kaiser, Harry M.
4
Karp, Larry S.
4
Kreicbergs, Toms
4
Lambertini, Luca
4
Monahan, George E.
4
Moraga-González, José Luis
4
Nilssen, Tore
4
Perloff, Jeffrey M.
4
Prasad, Ashutosh
4
Rapp, Stan
4
Schlosser, Rainer
4
Sethi, Suresh
4
Wang, Jing
4
Zaccour, Georges
4
Ščeulovs, Deniss
4
Armstrong, Mark
3
Baack, Donald
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
Bühler, Stefan
3
Clow, Kenneth E.
3
Cong, Lin William
3
Dubois, Pierre
3
Feichtinger, Gustav
3
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American Marketing Association
5
Springer Fachmedien Wiesbaden
4
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
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Published in...
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
13
Journal of Consumer Marketing
11
SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
CESifo working papers
5
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
European journal of operational research : EJOR
4
International journal of industrial organization
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of advertising research
4
Marketing theory
4
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Dynamic games and applications : DGA
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Research
3
The journal of industrial economics
3
Working papers / TSE : WP
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
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Source
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ECONIS (ZBW)
624
Other ZBW resources
105
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
10
EconStor
2
USB Cologne (business full texts)
1
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Showing
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830
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date (oldest first)
1
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
2
Role of advertising in oligopolistic markets : theory and evidence
Metwally, M. M.
-
1991
Persistent link: https://www.econbiz.de/10000140081
Saved in:
3
Strategic underinvestment in informative advertising : the case of substitutes and complements
Boyer, Marcel
;
Moreaux, Michel
- In:
The Canadian journal of economics
32
(
1999
)
3
,
pp. 654-672
Persistent link: https://www.econbiz.de/10001396425
Saved in:
4
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
5
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
6
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
7
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
8
Untersuchungen der Bedeutung von Werbemaßnahmen für die Absatzförderung im Handel in den neuen Ost-Bundesländern : eine Studie der BBE-Unternehmensberatung GmbH Köln ...
Beissbarth, Angela
(
revision
)
-
1992
Persistent link: https://www.econbiz.de/10000865995
Saved in:
9
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
10
Marketing
: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
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