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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Promotion : Persuasive communication in marketing
Tillman, Rollie; Kirkpatrick, Charles Atkinson - 1968
Persistent link: https://www.econbiz.de/10000568028
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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Marketing communication : Modern promotional strategy
Webster, Frederick Elmer - 1971
Persistent link: https://www.econbiz.de/10000572068
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Zur Wirkung von Firmenpräsentationen in Universitäten
Müller-Hagedorn, Lothar (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10003287243