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C-OAR-SE construct models for judgment constructs
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Rossiter, John R.
12
Percy, Larry
5
Armstrong, Jon Scott
2
Eagleson, Geoff K.
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Ang, Lawrence
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Carlson, Les
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
2
Defining the necessary components of creative, effective ads
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
Saved in:
3
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
4
Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
5
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
6
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
7
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
8
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
9
How the roles of advertising merely appear to have changed
Rossiter, John R.
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10009789458
Saved in:
10
Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.
;
Ang, Lawrence
-
1992
Persistent link: https://www.econbiz.de/10000845118
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