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~subject:"Advertising"
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Advertising
Buchhandel
999
Book trade
418
Deutschland
359
Werbemittel
296
Promotional materials
254
Germany
187
Buch
158
Buchverlag
114
Book
100
Druckwerk
97
Electronic Commerce
89
Theorie
87
Theory
86
USA
85
Book publishing
79
E-commerce
77
United States
74
Online-Handel
66
Online retailing
64
Consumer behaviour
63
Konsumentenverhalten
63
Werbung
59
Marketing
51
Geschichte
49
Verlag
49
Frankreich
47
Großbritannien
41
France
37
Internet
36
Bibliothek
33
Schweiz
32
Marktforschung
31
Werbewirkung
30
Einzelhandel
29
Electronic publishing
29
Elektronische Publikation
29
Preisbindung
29
Advertising effects
28
Marketing management
28
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21
Article
12
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Aufsatz im Buch
7
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5
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Non-commercial literature
5
Arbeitspapier
2
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2
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2
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2
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1
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English
20
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Pepels, Werner
3
Blakeman, Robyn
2
Peters, Paula
2
Blömeke, Eva
1
Carson, Mitch
1
Christianson, Elin B.
1
Clement, Michel
1
Delgado-Ballester, Elena
1
Doghudje, Chris A.
1
Dong, Diansheng
1
Drascek, Daniel
1
Duffy, Ben
1
Edell, Julie A.
1
Fryburger, Vernon
1
Gresel, Ronja
1
Görtzen, Ulrike
1
Heckler, Susan E.
1
Hendon, Donald W.
1
Hofmann, Birgit
1
Kaiser, Harry M.
1
Kirchler, Erich
1
Michalicka, Doris
1
Mitchell, Nancy
1
Moriarty, Sandra E.
1
Muhs, William F.
1
Nwosu, Ikechukwu E.
1
Overgaard, Per Baltzer
1
Palazon, Mariola
1
Pasquier, Martial
1
Pelgen, Franz Stephan
1
Pongweni, Alec J.
1
Prostka, Tim
1
Reimann, Sandra
1
Sandage, Charles H.
1
Santulli, Francesca
1
Schmidt-Stölting, Christina
1
Schmit, Todd M.
1
Shehu, Edlira
1
Sheinkop, Eric
1
Silberer, Günter
1
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Förderverein Marburger Japan-Reihe
1
Special Libraries Association
1
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European journal of marketing : EJM
2
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
2
"Issues in development" seminar series
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
BWL-Wissen zur Existenzgründung
1
Communication industry in Nigeria : the crisis of publications
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of cultural economics
1
Marburger Japan-Reihe : mjr
1
Memo / Økonomisk Institut, Aarhus Universitet
1
SpringerLink / Bücher
1
The history of advertising
1
Tübinger Diskussionsbeiträge
1
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
1
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ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
2
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1
Processing of advertisements : the role of thematic relationships in the comprehension and memory of verbal and visual information
Heckler, Susan E.
-
1987
Persistent link: https://www.econbiz.de/10000732914
Saved in:
2
The information processing of pictures in print advertisements
Edell, Julie A.
-
1982
Persistent link: https://www.econbiz.de/10000734086
Saved in:
3
Advertising in Nigerian perspective
Doghudje, Chris A.
-
1987
-
2. ed
Persistent link: https://www.econbiz.de/10000768405
Saved in:
4
Advertising media and markets
Duffy, Ben
-
1985
-
Reprint, orig. publ. New York 1939
Persistent link: https://www.econbiz.de/10000700850
Saved in:
5
The language of advertising and its socio- cultural implications for the consumer
Pongweni, Alec J.
-
1983
Persistent link: https://www.econbiz.de/10000717463
Saved in:
6
On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer
-
1990
Persistent link: https://www.econbiz.de/10000786177
Saved in:
7
Werbung des Versandhandels - Zielsetzungen und abgeleitete Handlungsempfehlungen
Tunder, Ralph
;
Gresel, Ronja
- In:
Versandhandelsmarketing : marktorientiertes Management …
,
(pp. 315-340)
.
2010
Persistent link: https://www.econbiz.de/10003917337
Saved in:
8
Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
36
(
2007
)
2
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003601227
Saved in:
9
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
10
Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 371-389)
.
2011
Persistent link: https://www.econbiz.de/10009011222
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